Texo: Market Expansion & Product Strategy

The challenge

Support a leading communications holding in Paraguay on two fronts, identifying the right path to expand into new markets, and building the internal methodology to design and develop products with consistency and rigour.

The challenge

Support a leading communications holding in Paraguay on two fronts, identifying the right path to expand into new markets, and building the internal methodology to design and develop products with consistency and rigour.

Texo: Market Expansion & Product Strategy

Projects Developed in Partnership with Memorable

A leading communications holding in Paraguay, home to agencies including Lupe, representative of Dentsu Aegis Network. With over 20 years in the industry, Texo brings together creativity, innovation, and a strong focus on building emotionally engaging brands.

Market Expansion Program

Conducted a comprehensive market analysis for Lupe to uncover growth opportunities, identify potential challenges, and understand the real needs of different customer segments, both individual users and businesses. Delivered tailored strategic recommendations to guide the expansion into new markets in a targeted and sustainable way.

*Project executed in partnership with Almadás and Célula.

Product Program Design

Designed the product design methodology and the full system to support Texo's internal teams in developing products with a structured, consistent, and scalable approach.

NPS (Net Promoter Score)

10/10

Satisfaction Rating

business impact

100% of company objectives achieved, and 100% repeat willingness rate.

"The research was impeccable. We would love to repeat a project with Memorable"

Martin Nasta, CEO Texo

"The research was impeccable. We would love to repeat a project with Memorable"

Martin Nasta, CEO Texo

Texo: Market Expansion & Product Strategy

Texo: Market Expansion & Product Strategy

Support a leading communications holding in Paraguay on two fronts, identifying the right path to expand into new markets, and building the internal methodology to design and develop products with consistency and rigour.

Support a leading communications holding in Paraguay on two fronts, identifying the right path to expand into new markets, and building the internal methodology to design and develop products with consistency and rigour.

Support a leading communications holding in Paraguay on two fronts, identifying the right path to expand into new markets, and building the internal methodology to design and develop products with consistency and rigour.

Projects Developed in Partnership with Memorable

Projects Developed in Partnership with Memorable

Market Expansion Program

Product Program Design

"The research was impeccable. We would love to repeat a project with Memorable"

"The research was impeccable. We would love to repeat a project with Memorable"

"The research was impeccable. We would love to repeat a project with Memorable"

Whatever the thread, we help you pull it.

Whatever the thread, we help you pull it.