8 steps to rediscover the emotional impact of what you do.

There’s a well-known song by Alejandro Sanz with a chorus that says: "When no one sees me, I can be or not be..."

It’s tempting to begin every project with the plan. The strategy. The frameworks. Especially when you're working with fast-growing teams or ambitious clients who just want to get moving.

What if strategy didn’t begin with the solution, but with the courage to say “I’m not sure yet”?

In strategy and business, we often seek clarity, structure, and decisive action. But real breakthroughs—the ones that shift direction, change minds, and open new paths—often come from something far less linear.

Why trust is not a given and it's something we design.