Tailored Perfumes: Perfumes Dream Lab

The challenge

Unlock the creative potential of a fragrance company's internal teams and translate market trends and consumer insights into bold, actionable product concepts for future brand launches.

The challenge

Unlock the creative potential of a fragrance company's internal teams and translate market trends and consumer insights into bold, actionable product concepts for future brand launches.

Tailored Perfumes: Perfumes Dream Lab

Projects Developed in Partnership with Memorable

A fragrance company specializing in the creation, development, and distribution of high-quality perfumes, collaborating with renowned brands to craft unique olfactory experiences for consumers worldwide.

Product Ideation Workshop

Designed and facilitated a full-day immersive ideation lab for Tailored Perfumes' cross-functional teams. The process started with deep research into market trends, consumer behavior, and the company's positioning, followed by a preparatory ideation session to prime creative thinking, and culminated in a high-energy workshop where employees co-created bold new concepts for the brand's future. All outcomes were synthesized into actionable steps and strategic initiatives for upcoming launches.

Brand Ideation Workshop

Designed and facilitated a second one-day ideation offsite, this time focused on exploring product and experience opportunities for the brands Tailored Perfumes works with, including Pepe Jeans, Reebok, and UFC, translating market insights and brand DNA into concrete innovation directions.

NPS (Net Promoter Score)

10/10

Satisfaction Rating

business impact

100% of company objectives achieved — and 100% repeat willingness rate.

"Some of the ideas generated during the workshop are already being applied to various projects. It has been very inspiring and truly useful for the future plans and launches of the brands we work with. Everything flows effortlessly."

Marketing Manager, Tailored Perfumes

"Some of the ideas generated during the workshop are already being applied to various projects. It has been very inspiring and truly useful for the future plans and launches of the brands we work with. Everything flows effortlessly."

Marketing Manager, Tailored Perfumes

Tailored Perfumes: Perfumes Dream Lab

Tailored Perfumes: Perfumes Dream Lab

Unlock the creative potential of a fragrance company's internal teams and translate market trends and consumer insights into bold, actionable product concepts for future brand launches.

Unlock the creative potential of a fragrance company's internal teams and translate market trends and consumer insights into bold, actionable product concepts for future brand launches.

Unlock the creative potential of a fragrance company's internal teams and translate market trends and consumer insights into bold, actionable product concepts for future brand launches.

Projects Developed in Partnership with Memorable

Projects Developed in Partnership with Memorable

Product Ideation Workshop

Brand Ideation Workshop

"Some of the ideas generated during the workshop are already being applied to various projects. It has been very inspiring and truly useful for the future plans and launches of the brands we work with. Everything flows effortlessly."

"Some of the ideas generated during the workshop are already being applied to various projects. It has been very inspiring and truly useful for the future plans and launches of the brands we work with. Everything flows effortlessly."

"Some of the ideas generated during the workshop are already being applied to various projects. It has been very inspiring and truly useful for the future plans and launches of the brands we work with. Everything flows effortlessly."

Whatever the thread, we help you pull it.

Whatever the thread, we help you pull it.