

Customers
Brand Activations
Corporate
2019




Pull&Bear is one of Spain's leading youth fashion brands. Their collaboration with global music icon Rosalía created one of the most talked-about collection launches of the season. Memorable partnered with La Mojigata to design and produce the experience.
1.
Collection Launch Experience
Designed and produced an immersive launch event built around the collection's key visual elements — mirrors and reflections — creating an environment where the aesthetic came to life beyond the garments. At the heart of the experience, a specially curated food experience where each bite reflected Rosalía herself, inspired by her favourite dishes and translated into a tasting menu that made the collection personal, intimate, and unforgettable.

