ClearPath
ClearPath

Customers

Brand Activations

Corporate

2019

Rosalía & Pull&Bear: Collection Launch Experience

Rosalía & Pull&Bear: Collection Launch Experience

The challenge

The challenge

Translate the aesthetic and identity of a highly anticipated fashion collaboration into a live experience making guests feel the collection, not just see it.

Translate the aesthetic and identity of a highly anticipated fashion collaboration into a live experience making guests feel the collection, not just see it.

The challenge

Translate the aesthetic and identity of a highly anticipated fashion collaboration into a live experience making guests feel the collection, not just see it.

Rosalía & Pull&Bear: Collection Launch Experience

Rosalía & Pull&Bear: Collection Launch Experience

Projects Developed in Partnership with Memorable

Projects Developed in Partnership with Memorable

Pull&Bear is one of Spain's leading youth fashion brands. Their collaboration with global music icon Rosalía created one of the most talked-about collection launches of the season. Memorable partnered with La Mojigata to design and produce the experience.

1.

Collection Launch Experience

Designed and produced an immersive launch event built around the collection's key visual elements — mirrors and reflections — creating an environment where the aesthetic came to life beyond the garments. At the heart of the experience, a specially curated food experience where each bite reflected Rosalía herself, inspired by her favourite dishes and translated into a tasting menu that made the collection personal, intimate, and unforgettable.

0+

0+

0+

0+

NPS (Net Promoter Score)

Satisfaction Rating

business impact