ClearPath

Employees

Focus Sessions

Corporate

2025

Mapfre: Marketing & Communications Workshop

Mapfre: Marketing & Communications Workshop

The challenge

The challenge

Support a leading insurance company's Marketing and Communications team through a moment of major organizational transformation, ensuring the change was built with the team, not imposed on them.

Support a leading insurance company's Marketing and Communications team through a moment of major organizational transformation, ensuring the change was built with the team, not imposed on them.

The challenge

Support a leading insurance company's Marketing and Communications team through a moment of major organizational transformation, ensuring the change was built with the team, not imposed on them.

Mapfre: Marketing & Communications Workshop

Mapfre: Marketing & Communications Workshop

Projects Developed in Partnership with Memorable

Projects Developed in Partnership with Memorable

One of the world's largest insurance groups. Memorable partnered with Burns Agency to work with Mapfre's Marketing and Communications department during a critical period of business transformation.

1.

Transformation Workshop

Designed and facilitated a one-day workshop with Mapfre's Marketing and Communications team, focused on collectively identifying challenges, uncovering opportunities, and co-designing the team's annual objectives and strategic pillars. The session was built around participation and ownership, ensuring the transformation roadmap came from the people who would live it, not just from leadership decisions handed down from above.

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NPS (Net Promoter Score)

9,6/10

9,6/10

Satisfaction Rating

business impact

Actionable plan that was active in less than a week.

“Memorable Workshop was exactly what we needed to hear all our employees and have a clear plan of the next steps.”

“Memorable Workshop was exactly what we needed to hear all our employees and have a clear plan of the next steps.”

Ruben Gallardo, Director MKT & Comm

Ruben Gallardo, Director MKT & Comm

“Memorable Workshop was exactly what we needed to hear all our employees and have a clear plan of the next steps.”

Ruben Gallardo, Director MKT & Comm